<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ESM]]></title><description><![CDATA[Efrat Shalem is a full-stack marketing & product professional helping tech startups and entrepreneurs build & promote innovative products.]]></description><link>https://esmspice.wixsite.com/esmspice/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 22 Jun 2026 01:31:35 GMT</lastBuildDate><atom:link href="https://esmspice.wixsite.com/esmspice/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Sharing a Product Marketing Idea With a YouTube Legend Won Me a Patch Cap ]]></title><description><![CDATA[Even the most successful entrepreneurs have tough moments. A few days ago, Simone posted an Instagram reel expressing frustration that her latest product—the Patch Cap—wasn’t selling as well as expected, and asked her followers for help troubleshooting.]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/how-sharing-a-product-marketing-idea-with-a-youtube-legend-won-me-a-patch-cap</link><guid isPermaLink="false">688909fa2e3108f38b9a9bc5</guid><pubDate>Tue, 29 Jul 2025 18:11:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_0e8b645e68cf4060ac53d62ae9f93943~mv2.png/v1/fit/w_1000,h_846,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Wix Studio Marketplace Features #TechPMMGuide SaaS!]]></title><description><![CDATA[ #TechPMMGuide SaaS Wix Studio template is officially live on the Wix Studio Marketplace!If you're building a SaaS product and want a site that does the marketing for you — this template is your GTM cockpit!]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/big-news-techpmmguide-saas-template-is-live-on-wix-studio-marketplace</link><guid isPermaLink="false">686cfb24df0492a6474bef51</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Investments]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Innovation]]></category><pubDate>Tue, 08 Jul 2025 11:14:01 GMT</pubDate><enclosure url="http://youtu.be/brye0BbESdw?si=cn0m_f6nDdcl_I0G" length="0" type="video"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Why Specializing in Tech Product Marketing Matters?]]></title><description><![CDATA[Even the best products can go unnoticed without the right story, positioning, and go-to-market strategy. That’s where tech product marketing steps in—not as a nice-to-have, but as a mission-critical discipline for business success.]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/why-specializing-in-tech-product-marketing-matters</link><guid isPermaLink="false">683c8e058f951bdeee89d776</guid><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Career]]></category><pubDate>Mon, 02 Jun 2025 15:00:16 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/f0b722_1d25f57a2fdc4de0b18a2f77720d3bc1/720p/mp4/file.mp4" length="0" type="video"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[How to Market Your SaaS Product for Growth, Retention, and Real Value]]></title><description><![CDATA[SaaS product marketing is fundamentally different from traditional product marketing. Instead of one-time purchases, you’re selling an ongoing relationship—a promise of continuous value. To succeed, SaaS companies need more than just strong messaging; they must drive acquisition, nurture engagement, and optimize retention.]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/how-to-market-your-saas-product-for-growth-retention-and-real-value</link><guid isPermaLink="false">683c08a08f951bdeee8889f0</guid><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Sun, 01 Jun 2025 08:09:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_1ff0754b18614f668adb01e5be216318~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[PMMaaS Podcast: Everything You Need to Know on Product Marketing as a Service]]></title><description><![CDATA[Discussing the ins &#38; outs of PMMaaS, and reviewing The Compact Guide To Tech Product Marketing.]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/pmmaas-podcast-everything-you-need-to-know-about-product-marketing-as-a-service</link><guid isPermaLink="false">674b890725000fb1a5aa94fa</guid><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Career]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Sun, 08 Dec 2024 17:39:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_20514c1655044f56a03d2aefac9fd701~mv2.jpg/v1/fit/w_1000,h_787,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA["Sell Me This AI Pen" - The Tech Product Marketing Way ️]]></title><description><![CDATA[What if it's not an ordinary pen - it's an AI pen, a technological marvel? Would you start selling it right away?]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/sell-me-this-ai-pen-tech-product-marketing-way</link><guid isPermaLink="false">659e613409ac5d54557e3cb2</guid><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Wed, 10 Jan 2024 09:33:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_24a4e8d159384d02b362f95b948c4b35~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Spotlight on Product Marketing: A Startup's First Must-Have for Marketing Success]]></title><description><![CDATA[Product marketing should be the first marketing function at your startup, here's why.]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/product-marketing-startup-first-must-have</link><guid isPermaLink="false">656c747dd0f673d8894c175c</guid><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Career]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Sun, 03 Dec 2023 13:06:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_44f147d32bae48238b8348a294c9801a~mv2.gif/v1/fit/w_1000,h_648,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[AIvolution: The End of Human Creation?]]></title><description><![CDATA[Every other day we hear about new and exciting AI technology in the media, especially AI chatbots. Some are truly revolutionary, some...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/aivolution-the-end-of-human-creation</link><guid isPermaLink="false">63e39c3337b8e045a6367c64</guid><category><![CDATA[Innovation]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Tue, 14 Feb 2023 16:31:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_bd2b8895851947c7b66c4b9edc879a2b~mv2.jpg/v1/fit/w_600,h_332,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[10 Tips on How to Avoid Wasting Time While Looking for Your Technical Co-founder]]></title><description><![CDATA[Finding a technical co-founder can be an extremely time-consuming challenge, especially when you don't have a technical background. In...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/how-to-not-waste-your-time-while-looking-for-a-technical-co-founder</link><guid isPermaLink="false">6177cb69bd620900168ed22e</guid><category><![CDATA[Entrepreneurship]]></category><pubDate>Wed, 03 Nov 2021 16:01:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_d88788bcfd7c4122a0b76f3a222e1d05~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[The Rise of Impact &#38; Sustainable Investing]]></title><description><![CDATA[In recent years, and especially now in the wake of the Covid-19 pandemic, we are seeing more and more social and environmental startups...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/the-rise-of-impact-sustainable-investing</link><guid isPermaLink="false">6549011a1bb5bbddc5e30160</guid><category><![CDATA[Investments]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Impact Tech]]></category><pubDate>Sat, 03 Jul 2021 14:38:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_60d1474f94db44d28adf3866d8daa866~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Founding an Investment-Worthy Startup With a $100 Budget]]></title><description><![CDATA[One of the biggest challenges for entrepreneurs is getting their startup off the ground while having a very tight budget, until they...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/founding-an-investment-worthy-startup-with-a-100-budget</link><guid isPermaLink="false">616ec5be420f4e0016ec6e88</guid><category><![CDATA[Innovation]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Investments]]></category><category><![CDATA[Impact Tech]]></category><pubDate>Wed, 24 Feb 2021 14:28:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_1e22e5fd4b194c82bab755775a5ac0b5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[How to Build a Winning Team for Your Startup]]></title><description><![CDATA[In this post, we will talk about one of the biggest challenges facing entrepreneurs at the beginning of their journey — team building.]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/how-to-build-a-winning-team-for-your-startup</link><guid isPermaLink="false">5eeb64c23565f6002d224d71</guid><category><![CDATA[Career]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Thu, 18 Jun 2020 13:08:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a27d24_dca5103c02ae4efea6bd7572645b2855~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Why It Pays-Off to Be an Impact Entrepreneur in a World Where Money Is King]]></title><description><![CDATA[“We’re making the world a better place” is a phrase commonly used by entrepreneurs to justify their ventures. But does everyone really put t]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2020/05/29/why-it-pays-off-to-be-a-social-entrepreneur-in-a-world-where-money-is-king</link><guid isPermaLink="false">5eeb55a307ef05002d7fed2b</guid><category><![CDATA[Innovation]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Impact Tech]]></category><pubDate>Fri, 29 May 2020 11:27:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_33b1b8cd682d4cbfb2cbbe23e9666caa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Can't Help Standing Out? Be Prepared to Pay the Price]]></title><description><![CDATA[All startup companies are saying they want to hire employees who are ridiculously smart and insanely creative - the greatest minds they...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2018/03/15/cant-help-standing-out-be-prepared-to-pay-the-price</link><guid isPermaLink="false">5eeb55a30190b3002d9cfe4d</guid><category><![CDATA[Career]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Wed, 14 Mar 2018 23:36:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_01b4ba584c81453f9665341bed749997~mv2.jpg/v1/fit/w_640,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Stop Looking for Your Dream Job - Do This Instead]]></title><description><![CDATA[Many people fantasize about their "dream job", and a few years ago, I was one of them. This line of thinking caused me a lot of...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2018/03/13/4-reasons-why-you-should-stop-looking-for-your-dream-job</link><guid isPermaLink="false">5eeb55a3be0b3f002dc8e61f</guid><category><![CDATA[Career]]></category><category><![CDATA[High Tech]]></category><pubDate>Tue, 13 Mar 2018 10:23:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_93ffbe59469a489fa450c0e8b3b7e22b~mv2.jpg/v1/fit/w_640,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[The Greatest Marketing Lie Revealed]]></title><description><![CDATA[The greatest marketing lie is, in fact, that Marketing itself is a lie.
Marketing is oftentimes being perceived as a profession which only d]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2018/01/25/the-greatest-marketing-lie-revealed</link><guid isPermaLink="false">5eeb55a34055ba00439cb4a7</guid><category><![CDATA[Career]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><pubDate>Mon, 19 Feb 2018 06:17:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_d53a2ed97d71410c90e083a113460a5f~mv2.png/v1/fit/w_960,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[Helping Your Company Promote Brand Awareness? You are Helping Yourself - Big Time!]]></title><description><![CDATA[Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2018/02/09/helping-your-company-promote-brand-awareness-you-are-actually-helping-yourself-big-time</link><guid isPermaLink="false">5eeb55a3f98384004305e8b0</guid><category><![CDATA[Career]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[High Tech]]></category><pubDate>Fri, 09 Feb 2018 19:40:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_0f4c121d8bef457bb83dfba68a487e0e~mv2.jpg/v1/fit/w_640,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[5 Unconventional Reasons to Join Stratoscale]]></title><description><![CDATA[Everybody says that their startup has the greatest workplace culture, but I've been working at Stratoscale, a cloud infrastructure...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2016/10/17/5-unconventional-reasons-to-why-you-should-join-stratoscale</link><guid isPermaLink="false">5eeb55a350e6e5002dd64c04</guid><category><![CDATA[Career]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[High Tech]]></category><pubDate>Mon, 17 Oct 2016 06:50:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_8b26f083c99e485f9975580c264c7411~mv2.jpg/v1/fit/w_640,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[TAU Innovation Conference]]></title><description><![CDATA[TAU Innovation Conference brings together 5,000 of the world’s top technology leaders, venture capitalists, and entrepreneurs. Business...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2016/06/08/tau-innovation-conference</link><guid isPermaLink="false">5eeb55a330a965002dbf6ea5</guid><category><![CDATA[Innovation]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Wed, 08 Jun 2016 09:55:00 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/f0b722_40edb2eba91b443c842624b3495a7c89/480p/mp4/file.mp4" length="0" type="video"/><dc:creator>Efrat Shalem</dc:creator></item><item><title><![CDATA[UXI Event at WeWork]]></title><description><![CDATA[WeWork is an American company which provides shared workspace, community, and services for entrepreneurs, freelancers, startups and small...]]></description><link>https://esmspice.wixsite.com/esmspice/single-post/2016/10/15/uxi-event-at-wework</link><guid isPermaLink="false">5eeb55a39aa374002dde096d</guid><category><![CDATA[Innovation]]></category><category><![CDATA[High Tech]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Tue, 31 May 2016 08:44:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0b722_2fa8f236a4d04e378760bbdcf445390f~mv2.jpg/v1/fit/w_640,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Efrat Shalem</dc:creator></item></channel></rss>