"Innovation Is Creativity With A
Job To Do."
Do It Well.

My name is Efrat Shalem, I'm a

Senior Product Marketing & GTM professional with 10+ years of experience bringing technology products to B2B and B2C markets across AI, SaaS, Big Data, IoT, Smart Mobility, Fintech, and Cloud.

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I bridge product, market, technology, and business — turning complex technology into compelling product stories and growth strategies. My experience spans the full product marketing lifecycle, from research and segmentation to GTM, sales enablement, and optimization.

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Along the way, I’ve helped secure Tier-1 customers including IBM, Snap Inc., Turner, and Mercedes-Benz, and contributed to millions of dollars in venture investment.

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AI-native and hands-on, I use LLMs and vibe coding to research, prototype, build, and validate AI-powered products and GTM solutions — moving quickly from strategy to prototype to market.

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That experience led me to build pompom, a Strategy & Decision Intelligence Platform for Product Marketing, and author The Compact Guide To Tech Product Marketing series.