My Name Is Efrat Shalem
I’m a Senior Product Marketing & GTM professional, entrepreneur, and builder with 10+ years of experience bringing technology products to B2B and B2C markets across AI, SaaS, Big Data, IoT, Smart Mobility, Fintech, and Cloud.
Throughout my career, I’ve worked at the intersection of product, market, technology, and business — helping companies turn complex technology into compelling products, clear market stories, and strategies that drive traction and growth. My work spans the full product marketing lifecycle, from market research, segmentation, and positioning to GTM, launches, demand generation, sales enablement, and growth.
Along the way, I’ve helped secure Tier-1 customers including IBM, Snap Inc., Turner, and Mercedes-Benz, and contributed to millions of dollars in venture investment. I’ve also built products and brands of my own, which has given me a hands-on perspective that goes beyond marketing strategy.
Today, I’m bringing that experience into the AI era. I’m AI-native and hands-on, using LLMs and vibe coding to research, prototype, build, and validate products and GTM solutions — moving from idea to prototype to market validation quickly.
That journey led me to build pompom, a Strategy & Decision Intelligence Platform for Product Marketing, and to create The Compact Guide To Tech Product Marketing series — turning years of practical experience into frameworks, tools, and technology that help product marketers make better decisions and move faster.
My academic background includes a double major BA in Communication and Middle Eastern & African History from Tel Aviv University, but most of what I know has been shaped by doing: launching products, building brands, testing ideas, working with customers, supporting fundraising, and learning what actually moves the market.
What drives me is the transformative power of technology — and the challenge of turning great ideas into products that people understand, want, and use. I believe the best work happens when smart strategy meets curiosity, creativity, technology, and execution.
If you’re building something ambitious and looking to bring it to market, I’d love to hear your story.
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I'm always looking for new and exciting opportunities.
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